Yes, this is one of the new words floating around these days. Consumers are demanding it, employees are demanding it – it is a new transparency climate. We don’t purchase anything without reading the rankings or reviews of it first online. And yes, you can find just about anything online about anything: The good, the…
I’ve been hitting a lot of company websites, and reading about a firm before I meet with them. It’s interesting how firms sell themselves either to their clients or to their prospective employees: firm philosophy, culture, people, their way of doing business – whatever. The “pitch†may be far from the reality. When you pull back the top layers of any organization you will most likely find a very different opinion from what top leadership thinks the website should say about the firm. So how do you instill a culture where everyone in the firm has a shared sense of the way things are there and it is…