BRIGHT OPERATIONS ARCHIVE

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WALK THE WALK

I’ve been hitting a lot of company websites, and reading about a firm before I meet with them. It’s interesting how firms sell themselves either to their clients or to their prospective employees: firm philosophy, culture, people, their way of doing business – whatever. The “pitch” may be far from the reality. When you pull back the top layers of any organization you will most likely find a very different opinion from what top leadership thinks the website should say about the firm. So how do you instill a culture where everyone in the firm has a shared sense of the way things are there and it is…