Yes, this is one of the new words floating around these days. Consumers are demanding it, employees are demanding it – it is a new transparency climate. We don’t purchase anything without reading the rankings or reviews of it first online. And yes, you can find just about anything online about anything: The good, the bad and the ugly.
In an article called Winning in an Age of Radical Transparency (Harvard Business Review) by Daniel Goleman, the new transparency climate awards major points in reputation and image to companies that are willing to be more open. I’m even hearing stories about CEOs who have started blogging internally to better engage with their employees. I know plenty of firms where that is NEVER going to happen, and I do wonder whether that sort of transparency will come back to bite some of those blogging CEOs. Let me know what you are seeing on this new transparency climate.
Ann Banning - Wright