Working with companies to accelerate growth.

Blog Archives

Drive a Win-Win Sale

When it comes down to it, your customers are looking at your firm and at your competitors when deciding who wins the contract.  So why should they pick you?  What makes you so special to them?  The person in charge of making purchasing decisions is asking for “more”.   I was reading an article that really…

The Payoff of Data Mining

How do you determine your firm’s direction?  You look at client needs and alter strategies based on the changing business landscape.  However, in an article in MIT Sloan Management Review by Michael Schrage, (Winter 2015) he challenges organizations and leaders to Embrace Your Ignorance.  If you think you know your client and know what your…