Up Your C-Suite with Marketing

How valuable is your Marketing Department?  Is it at the bottom of the food chain in your organization?  If so, you may want to rethink that placement of importance.  According to an article in Harvard Business Review (Organizations:  Do CMOs Really Add Value? October 2015), companies with a Chief Marketing Officer perform 15% better, on average, than companies without one.   Bringing a marketing perspective to the conference room table has the potential to bestow customer –oriented information to any discussion.  Your CMO is your secret weapon, and your customer advocate and voice.  This important piece of the pie could influence a firm’s strategy for the future, and determine ways to answer client concerns you might not otherwise be aware of. 

Ann Banning - Wright